Making Radio by Steve AhernCall Number: 791.447/7 (3rd ed.)
Publication Date: 2011
The essential handbook for anyone training to work in commercial, public, or community radio, with extensive coverage of the role of digital technologies in all aspects of the industry. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing, and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy, and WC features, as well as legal and regulatory constraints.