Beyond Powerful Radio by
Call Number: 791.44023/10 (2nd ed.)
Publication Date: 2011
This practical and easy-to-read book, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, this book offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, commercials, production, research, fundraising, and more.